:root {
	--hpm-burgundy: #4a0719;
	--hpm-burgundy-dark: #24050d;
	--hpm-gold: #d9b769;
	--hpm-gold-soft: #f2dfad;
	--hpm-cream: #f8f0e3;
	--hpm-paper: #fffaf2;
	--hpm-ink: #2a1a1e;
	--hpm-muted: #6e5e61;
	--hpm-border: rgba(74, 7, 25, 0.14);
	--hpm-shadow: 0 24px 60px rgba(35, 4, 13, 0.13);
	--hpm-radius: 24px;
}

.hpm-sales-active .site-content,
.hpm-sales-active .content-area,
.hpm-sales-active .site-main,
.hpm-sales-active .inside-article,
.hpm-sales-active .entry-content {
	max-width: none !important;
	width: 100% !important;
	padding: 0 !important;
	margin: 0 !important;
}

.hpm-sales-active .entry-header,
.hpm-sales-active .featured-image,
.hpm-sales-active .post-image,
.hpm-sales-active .comments-area,
.hpm-sales-active .post-navigation {
	display: none !important;
}

.hpm-sales-shell {
	width: 100vw;
	max-width: 100vw;
	margin-left: calc(50% - 50vw);
	background: var(--hpm-paper);
	color: var(--hpm-ink);
	font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
	font-size: 18px;
	line-height: 1.72;
	overflow: clip;
}

.hpm-sales-shell * {
	box-sizing: border-box;
}

.hpm-sales-shell img {
	display: block;
	max-width: 100%;
	height: auto;
}

.hpm-sales-shell a {
	text-decoration-thickness: 1px;
	text-underline-offset: 3px;
}

.hpm-container {
	width: min(1180px, calc(100% - 40px));
	margin-inline: auto;
}

.hpm-skip-link {
	position: fixed;
	left: 16px;
	top: -100px;
	z-index: 99999;
	background: #fff;
	color: var(--hpm-burgundy);
	padding: 12px 18px;
	border-radius: 8px;
	font-weight: 800;
}

.hpm-skip-link:focus {
	top: 16px;
}

.hpm-hero {
	position: relative;
	isolation: isolate;
	padding: 76px 0 68px;
	background:
		radial-gradient(circle at 78% 34%, rgba(217, 183, 105, 0.3), transparent 28%),
		linear-gradient(125deg, #180309 0%, #430a1b 48%, #24040d 100%);
	color: #fff8ee;
}

.hpm-hero::before {
	content: "";
	position: absolute;
	inset: 0;
	z-index: -1;
	opacity: 0.26;
	background-image:
		linear-gradient(rgba(255,255,255,.035) 1px, transparent 1px),
		linear-gradient(90deg, rgba(255,255,255,.035) 1px, transparent 1px);
	background-size: 42px 42px;
	mask-image: linear-gradient(to bottom, #000, transparent 85%);
}

.hpm-hero-grid {
	display: grid;
	grid-template-columns: minmax(0, 1.12fr) minmax(320px, .72fr);
	gap: 74px;
	align-items: center;
}

.hpm-eyebrow {
	display: inline-flex;
	align-items: center;
	gap: 8px;
	padding: 8px 14px;
	border-radius: 999px;
	background: var(--hpm-gold);
	color: var(--hpm-burgundy);
	font-size: 13px;
	font-weight: 900;
	letter-spacing: .12em;
	line-height: 1;
}

.hpm-hero h1 {
	max-width: 760px;
	margin: 22px 0 20px;
	font-family: Georgia, "Times New Roman", serif;
	font-size: clamp(44px, 6vw, 76px);
	line-height: .98;
	letter-spacing: -.035em;
	color: #fff8ee;
}

.hpm-lead {
	max-width: 720px;
	margin: 0;
	font-size: clamp(19px, 2.1vw, 24px);
	line-height: 1.55;
	color: rgba(255, 248, 238, .84);
}

.hpm-hero-actions {
	display: flex;
	flex-wrap: wrap;
	align-items: center;
	gap: 18px 24px;
	margin-top: 30px;
}

.hpm-button {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	min-height: 52px;
	padding: 13px 24px;
	border: 1px solid transparent;
	border-radius: 999px;
	background: var(--hpm-burgundy);
	box-shadow: 0 12px 26px rgba(74, 7, 25, .18);
	color: #fff !important;
	font-size: 16px;
	font-weight: 900;
	line-height: 1.2;
	text-align: center;
	text-decoration: none !important;
	transition: transform .2s ease, box-shadow .2s ease, background .2s ease;
}

.hpm-button:hover,
.hpm-button:focus-visible {
	transform: translateY(-2px);
	box-shadow: 0 16px 34px rgba(74, 7, 25, .25);
	background: #620b24;
}

.hpm-button:focus-visible,
.hpm-text-link:focus-visible,
.hpm-toc a:focus-visible,
.hpm-resource-links a:focus-visible {
	outline: 3px solid var(--hpm-gold);
	outline-offset: 3px;
}

.hpm-button--large {
	min-height: 60px;
	padding-inline: 30px;
	font-size: 17px;
	background: linear-gradient(135deg, #e3c26f, #c99d42);
	color: var(--hpm-burgundy) !important;
	box-shadow: 0 14px 34px rgba(217, 183, 105, .26);
}

.hpm-button--large:hover,
.hpm-button--large:focus-visible {
	background: linear-gradient(135deg, #efd383, #d7ad50);
}

.hpm-text-link {
	color: #fff6e7 !important;
	font-weight: 800;
}

.hpm-microcopy {
	margin: 16px 0 0;
	max-width: 650px;
	font-size: 14px;
	color: rgba(255,255,255,.65);
}

.hpm-hero-visual {
	position: relative;
	justify-self: center;
	width: min(430px, 100%);
}

.hpm-hero-visual img {
	position: relative;
	z-index: 1;
	width: 100%;
	border: 1px solid rgba(255,255,255,.22);
	border-radius: 22px;
	box-shadow: 0 34px 80px rgba(0,0,0,.48);
	transform: rotate(1.4deg);
}

.hpm-cover-glow {
	position: absolute;
	inset: 12% -15% 4%;
	background: radial-gradient(circle, rgba(217,183,105,.62), transparent 68%);
	filter: blur(26px);
}

.hpm-proof-bar {
	background: #fff;
	border-bottom: 1px solid var(--hpm-border);
}

.hpm-proof-grid {
	display: grid;
	grid-template-columns: repeat(4, 1fr);
}

.hpm-proof-grid > div {
	padding: 20px 24px;
	border-right: 1px solid var(--hpm-border);
}

.hpm-proof-grid > div:last-child {
	border-right: 0;
}

.hpm-proof-grid strong,
.hpm-proof-grid span {
	display: block;
}

.hpm-proof-grid strong {
	font-size: 15px;
	color: var(--hpm-burgundy);
}

.hpm-proof-grid span {
	margin-top: 3px;
	font-size: 13px;
	color: var(--hpm-muted);
}

.hpm-banner-section {
	padding: 52px 0 24px;
	background: linear-gradient(to bottom, #fff, var(--hpm-paper));
}

.hpm-banner-image {
	width: 100%;
	border-radius: var(--hpm-radius);
	box-shadow: var(--hpm-shadow);
}

.hpm-answer-box {
	padding: 42px 0 18px;
}

.hpm-answer-grid {
	display: grid;
	grid-template-columns: 1fr auto;
	gap: 40px;
	align-items: center;
	padding: 36px 40px;
	border: 1px solid rgba(217,183,105,.65);
	border-radius: var(--hpm-radius);
	background: linear-gradient(135deg, #fffaf1, #f5e7cc);
	box-shadow: 0 16px 44px rgba(74,7,25,.07);
}

.hpm-answer-grid h2 {
	margin: 14px 0 10px;
	font-family: Georgia, "Times New Roman", serif;
	font-size: clamp(30px, 4vw, 46px);
	line-height: 1.12;
	color: var(--hpm-burgundy);
}

.hpm-answer-grid p {
	margin: 0;
	max-width: 820px;
}

.hpm-content-layout {
	display: grid;
	grid-template-columns: 245px minmax(0, 820px);
	gap: 54px;
	align-items: start;
	padding-top: 58px;
	padding-bottom: 100px;
	justify-content: center;
}

.hpm-toc {
	position: relative;
}

.hpm-toc-inner {
	position: sticky;
	top: 28px;
	display: grid;
	gap: 7px;
	padding: 22px;
	border: 1px solid var(--hpm-border);
	border-radius: 18px;
	background: rgba(255,255,255,.82);
	box-shadow: 0 12px 32px rgba(74,7,25,.06);
	backdrop-filter: blur(14px);
}

.hpm-toc strong {
	margin-bottom: 5px;
	font-size: 14px;
	letter-spacing: .08em;
	text-transform: uppercase;
	color: var(--hpm-burgundy);
}

.hpm-toc a {
	padding: 7px 9px;
	border-radius: 9px;
	color: var(--hpm-muted);
	font-size: 14px;
	font-weight: 700;
	line-height: 1.35;
	text-decoration: none;
}

.hpm-toc a:hover,
.hpm-toc a.is-active {
	background: var(--hpm-cream);
	color: var(--hpm-burgundy);
}

.hpm-main-content {
	min-width: 0;
}

.hpm-editorial-meta {
	display: flex;
	flex-wrap: wrap;
	gap: 8px 16px;
	padding-bottom: 20px;
	border-bottom: 1px solid var(--hpm-border);
	font-size: 13px;
	font-weight: 800;
	letter-spacing: .05em;
	text-transform: uppercase;
	color: var(--hpm-muted);
}

.hpm-article {
	padding-top: 12px;
}

.hpm-article .hpm-section-title {
	scroll-margin-top: 24px;
	margin: 62px 0 18px;
	font-family: Georgia, "Times New Roman", serif;
	font-size: clamp(31px, 4vw, 47px);
	line-height: 1.13;
	letter-spacing: -.025em;
	color: var(--hpm-burgundy);
}

.hpm-article > .hpm-section-title:first-child {
	margin-top: 38px;
}

.hpm-article p {
	margin: 0 0 22px;
	color: #3e3033;
}

.hpm-article strong {
	color: var(--hpm-burgundy);
}

.hpm-steps-grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 18px;
	margin: 28px 0 36px;
}

.hpm-step {
	padding: 25px;
	border: 1px solid var(--hpm-border);
	border-radius: 18px;
	background: #fff;
	box-shadow: 0 10px 30px rgba(74,7,25,.05);
}

.hpm-step:last-child {
	grid-column: 1 / -1;
}

.hpm-step h3 {
	margin: 0 0 12px;
	font-family: Georgia, "Times New Roman", serif;
	font-size: 23px;
	line-height: 1.25;
	color: var(--hpm-burgundy);
}

.hpm-step p {
	margin: 0;
	font-size: 16px;
	line-height: 1.67;
}

.hpm-feature-media {
	margin: 38px 0 54px;
}

.hpm-feature-media img {
	width: 100%;
	border-radius: 20px;
	box-shadow: var(--hpm-shadow);
}

.hpm-feature-media--split {
	display: grid;
	grid-template-columns: minmax(0, 520px) 1fr;
	gap: 28px;
	align-items: center;
	padding: 24px;
	border: 1px solid var(--hpm-border);
	border-radius: 22px;
	background: #fff;
}

.hpm-feature-media--split img {
	box-shadow: none;
}

.hpm-feature-media figcaption {
	padding: 12px 6px 0;
	font-size: 15px;
	color: var(--hpm-muted);
}

.hpm-feature-media--split figcaption {
	padding: 0 18px 0 0;
	font-size: 18px;
}

.hpm-inline-cta,
.hpm-offer-box,
.hpm-final-cta {
	display: grid;
	grid-template-columns: 1fr auto;
	gap: 28px;
	align-items: center;
	margin: 38px 0 54px;
	padding: 30px;
	border-radius: 22px;
}

.hpm-inline-cta {
	border: 1px solid var(--hpm-border);
	background: #fff;
}

.hpm-inline-cta p,
.hpm-offer-box p,
.hpm-final-cta p {
	margin: 0;
}

.hpm-offer-box {
	background: linear-gradient(135deg, #310713, #5d0d28);
	color: #fff8ee;
	box-shadow: var(--hpm-shadow);
}

.hpm-offer-box h3 {
	margin: 12px 0 8px;
	font-family: Georgia, "Times New Roman", serif;
	font-size: 31px;
	line-height: 1.2;
	color: #fff8ee;
}

.hpm-offer-box p {
	color: rgba(255,255,255,.78);
}

.hpm-offer-box .hpm-button {
	background: var(--hpm-gold);
	color: var(--hpm-burgundy) !important;
}

.hpm-faq-list {
	display: grid;
	gap: 12px;
	margin-top: 24px;
}

.hpm-faq-item {
	border: 1px solid var(--hpm-border);
	border-radius: 15px;
	background: #fff;
	overflow: hidden;
}

.hpm-faq-item summary {
	position: relative;
	cursor: pointer;
	list-style: none;
	padding: 19px 54px 19px 22px;
	font-weight: 900;
	color: var(--hpm-burgundy);
}

.hpm-faq-item summary::-webkit-details-marker {
	display: none;
}

.hpm-faq-item summary::after {
	content: "+";
	position: absolute;
	right: 21px;
	top: 50%;
	transform: translateY(-50%);
	font-size: 25px;
	font-weight: 400;
	color: var(--hpm-burgundy);
}

.hpm-faq-item[open] summary::after {
	content: "−";
}

.hpm-faq-item p {
	margin: 0;
	padding: 0 22px 20px;
}

.hpm-editorial-note {
	margin-top: 58px;
	padding: 30px;
	border-left: 5px solid var(--hpm-gold);
	border-radius: 0 18px 18px 0;
	background: #f5ead8;
}

.hpm-editorial-note h2 {
	margin: 0 0 10px;
	font-family: Georgia, "Times New Roman", serif;
	font-size: 31px;
	color: var(--hpm-burgundy);
}

.hpm-editorial-note p {
	margin: 0;
}

.hpm-resource-links {
	display: flex;
	flex-wrap: wrap;
	gap: 10px 18px;
	margin-top: 18px;
}

.hpm-resource-links a {
	color: var(--hpm-burgundy);
	font-size: 14px;
	font-weight: 900;
}

.hpm-final-cta {
	margin-top: 36px;
	margin-bottom: 0;
	padding: 38px;
	background: linear-gradient(135deg, #f1dca7, #fff8e9);
	border: 1px solid rgba(217,183,105,.85);
	box-shadow: var(--hpm-shadow);
}

.hpm-final-cta h2 {
	margin: 14px 0 8px;
	font-family: Georgia, "Times New Roman", serif;
	font-size: clamp(30px, 4vw, 42px);
	line-height: 1.15;
	color: var(--hpm-burgundy);
}

.hpm-mobile-sticky {
	display: none;
}

@media (max-width: 1020px) {
	.hpm-hero-grid {
		grid-template-columns: 1fr 360px;
		gap: 42px;
	}

	.hpm-proof-grid {
		grid-template-columns: repeat(2, 1fr);
	}

	.hpm-proof-grid > div:nth-child(2) {
		border-right: 0;
	}

	.hpm-proof-grid > div:nth-child(-n+2) {
		border-bottom: 1px solid var(--hpm-border);
	}

	.hpm-content-layout {
		grid-template-columns: 1fr;
		width: min(860px, calc(100% - 40px));
	}

	.hpm-toc {
		display: none;
	}
}

@media (max-width: 760px) {
	.hpm-sales-shell {
		font-size: 17px;
		padding-bottom: 84px;
	}

	.hpm-container {
		width: min(100% - 28px, 680px);
	}

	.hpm-hero {
		padding: 52px 0 46px;
	}

	.hpm-hero-grid {
		grid-template-columns: 1fr;
		gap: 40px;
	}

	.hpm-hero h1 {
		font-size: clamp(43px, 13vw, 62px);
	}

	.hpm-hero-visual {
		width: min(360px, 88%);
	}

	.hpm-hero-actions {
		align-items: stretch;
		flex-direction: column;
	}

	.hpm-hero-actions .hpm-button,
	.hpm-hero-actions .hpm-text-link {
		width: 100%;
		text-align: center;
	}

	.hpm-proof-grid {
		grid-template-columns: 1fr;
	}

	.hpm-proof-grid > div {
		border-right: 0;
		border-bottom: 1px solid var(--hpm-border);
	}

	.hpm-proof-grid > div:last-child {
		border-bottom: 0;
	}

	.hpm-banner-section {
		padding-top: 28px;
	}

	.hpm-banner-image {
		border-radius: 16px;
	}

	.hpm-answer-grid,
	.hpm-inline-cta,
	.hpm-offer-box,
	.hpm-final-cta {
		grid-template-columns: 1fr;
		padding: 26px;
	}

	.hpm-answer-grid .hpm-button,
	.hpm-inline-cta .hpm-button,
	.hpm-offer-box .hpm-button,
	.hpm-final-cta .hpm-button {
		width: 100%;
	}

	.hpm-content-layout {
		width: min(100% - 28px, 680px);
		padding-top: 34px;
		padding-bottom: 60px;
	}

	.hpm-editorial-meta {
		font-size: 12px;
	}

	.hpm-article .hpm-section-title {
		margin-top: 48px;
		font-size: 34px;
	}

	.hpm-steps-grid {
		grid-template-columns: 1fr;
	}

	.hpm-step:last-child {
		grid-column: auto;
	}

	.hpm-feature-media--split {
		grid-template-columns: 1fr;
		padding: 16px;
	}

	.hpm-feature-media--split figcaption {
		padding: 0 8px 8px;
	}

	.hpm-mobile-sticky {
		position: fixed;
		left: 0;
		right: 0;
		bottom: 0;
		z-index: 9998;
		display: grid;
		grid-template-columns: 1fr auto;
		gap: 10px;
		align-items: center;
		padding: 10px 12px;
		border-top: 1px solid rgba(217,183,105,.65);
		background: rgba(255,250,242,.96);
		box-shadow: 0 -10px 28px rgba(35,4,13,.12);
		backdrop-filter: blur(14px);
	}

	.hpm-mobile-sticky span,
	.hpm-mobile-sticky strong,
	.hpm-mobile-sticky small {
		display: block;
	}

	.hpm-mobile-sticky strong {
		font-size: 13px;
		color: var(--hpm-burgundy);
	}

	.hpm-mobile-sticky small {
		font-size: 11px;
		color: var(--hpm-muted);
	}

	.hpm-mobile-sticky .hpm-button {
	min-height: 44px;
		padding: 10px 16px;
		font-size: 13px;
	}
}

@media (prefers-reduced-motion: reduce) {
	.hpm-sales-shell *,
	.hpm-sales-shell *::before,
	.hpm-sales-shell *::after {
		scroll-behavior: auto !important;
		transition: none !important;
		animation: none !important;
	}
}

@media print {
	.hpm-hero-actions,
	.hpm-mobile-sticky,
	.hpm-inline-cta,
	.hpm-offer-box,
	.hpm-final-cta,
	.hpm-toc {
		display: none !important;
	}

	.hpm-sales-shell {
		background: #fff;
		color: #000;
	}
}